Westminster Kingsway College

Cornell University

Harvard Business School

Director at Baird&Haimer Global Hospitality Solutions

Various Hotel 5 & 4 star hotels as General Manager.

Self Employed

General Manager

Successfully managed and consulted on 5 and 4 star internationally branded hotels around the UK for hotel management companies. Tasked to improve underperforming hotels and delivering positive business results to the owner’s expectations producing exceptional overall guest staying experience. Present to the board of Directors future business strategies and actions implemented to increase revenue and control expenses resulting in profit.

•	Achieved complete financial and service turn around for all properties. 
•	Restructured and repositioned the hotels operations to be more productive & competitive in the market.  
•	Developed effective Strategies and introduce actions to improve revenues for rooms, F&B and others.
•	Open up communication channels with all stakeholders creating a collaborative working 
          partnership that improves business performance.
•	Ensure Marketing, Financial and operationally structure is in place to promote business continuity.

Various Hotel General Manager Roles

Established Global Hospitality Solutions consultancy. As well as create the brand identity and assist hospitality industry professionals during difficult times. In addition to this I provide tailored solutions to critical issues and support businesses. As well as outline broad range of services and products, facilitate change within organisations, and optimise client performances and productivity.

• Achieved project objectives despite COVID-19 pandemic."

Baird&Haimer Global Hospitality Solutions

Director

"Within this tenure I directed hotel activities with 154 suites, two outlets, and events/catering facilities. I also compiled the budget, superintended daily business operations,  and designed training materials whilst aiding in the recruitment process and boosted revenue. In addition to these duties I evaluated staff performance whilst analysing financial data and conducted market research to secure growth opportunities. As well as formulating reports for Senior Management and supervised team of 140 staff.

My Accomplishments: 

• Achieved complete financial and service turn around for property within eight months.
• Restructured and repositioned hotel operations within competitive market.
• Improved productivity and sales by developing effective incentive programs for staff.
• Introduced weekly meetings across several departments to boost guest experience through training and      resolving staff queries.
• Restructured security department to enhance safety amongst guests.
• Reorganized front office and Food and Beverage department activities to streamline and optimize productivity."

The Chelsea Harbour Hotel

"During this tenure I oversaw the iconic property on the border between Shenzhen and Hong Kong. Where I directed a hotel with 555 rooms and suites with seven food and beverage outlets whilst running events and catering facilities and coordinating inventory control. exceeded all customer expectations. In addition to this I also prepared reports on market performance, recruited and trained staff, monitored the budget and appraised employees. As well as processing payments and interacted with relevant vendors. I also supervised a team of 600 personnel.

My Achievements: 

• Enhanced guests experience resulting in accelerating profitability on annual basis.
• Accommodated major hi-tech companies with events.
• Designed promotional packages for high-end accommodation for Top International Golfers during championships.
• Initiated annual health and safety initiatives to ensure business continuity.
• Spearheaded major projects within Shangri-La group.
• Organised seafood sustainability project for Chinese region of group in adherence to regulations and legislations."

Shangri-La Hotels and Resorts

"During this tenure I led the top Hotel in Northern Thailand with 281 rooms/suites. I outlined the strategy for five food and beverage outlets whilst coordinating banquet/conference rooms and encouraging personnel to deliver exceptional service. I also sourced business resources, drafted policies/procedures, managed the budgets, and assisted in the recruitment process. I also evaluated hotel productivity and performance. As well as researched industry trends, provided reports for Senior Management, and trained/supervised team of 350 employees.

My Accomplishments: 

• Achieved renowned status amongst Thai Royalty, Celebrities, Foreign Dignitaries, and Sultan of Brunei.
• Successfully turned around nett loss to nett profit within two years.
• Generated 100% of year profits within one month with successful negotiations of large incentive program with Amway in 2012.
• Increased monthly profit with introduction of monthly expense tracker.
• Accomplished Top accreditation from Tourism Board of Thailand.
• Implemented Management Training program to challenge traditional methods."

Shangri-La Hotel

"Within this tenure I oversaw hotel and resort operations whilst delivering excellent customer service. I also led the restaurant and shopping outlets and food and beverage activities. As well as conducting staff appraisals, processed payments, monitored budgets, and resolved issues.  I enforced hotel policies/procedures. In addition to these duties I also allocated tasks to personnel, applied marketing strategy, collaborated with external vendors, and supervised employees.

My Achievements:

• Played pivotal role in opening of Amphitheatre and Souk with large shopping mall, two restaurants, and massive Children's Adventure Zone.
• Accomplished top position for three hotels and 125 acres of resort within Middle East with exceptional guest satisfaction metrics on all available platforms.
• Collaborated with external tourism vendors to boost revenue.
• Drafted bargaining agreement with Arab Spring to evade disruptions to business.
• Facilitated SUPEX Leadership program to heighten guest satisfaction rates.
• Avoided guest and employee disruptions by neutralising aggressive conflict through negotiations with Omani Labour Union Representatives."

Shangri-La Barr Al Jissah Resort & Spa

Hotel Manager

Director of F&B & Resident Manager of The Kerry Centre Hotel, Beijing, China. Employed firstly as a Director of food and beverage in Shangri-La’s only boutique hotel in Beijing, the capital of China as through my efforts promoted as Resident Manager. The hotel comprises of 487 rooms, 2 ballrooms, 11 function rooms and 4 restaurants to include the Coffee Garden, Horizon Chinese Restaurant, Bento & Berries and the renowned Centro Bar and Lounge, the most famous bar and lounge in Beijing.

Resident Manager

Director of Food and Beverage, Kerry Centre Hotel, Beijing, China. Employed firstly as a Director of food and beverage in Shangri-La’s only boutique hotel in Beijing, the capital of China as through my efforts promoted as Resident Manager. The hotel comprises of 487 rooms, 2 ballrooms, 11 function rooms and 4 restaurants to include the Coffee Garden, Horizon Chinese Restaurant, Bento & Berries and the renowned Centro Bar and Lounge, the most famous bar and lounge in Beijing.

George Baird