Geoffrey Waldmiller

Geoffrey Waldmiller is the Vice President of Performance Optimization at RoomIt by CWT, a hotel distribution division of CWT.78 He was appointed to this role in April 2019, initially as Vice President of Revenue Optimization.34 In his position, Waldmiller is responsible for improving the traveler experience through the use of data science and technology, and helping to streamline the shopping process for CWT's clients.35

Waldmiller is known for his exceptional technical skills, which are considered rare for someone at his level of administrative experience.2 He leverages these skills to optimize hotel programs and capture new data assets through the RoomIt Platform.6 His expertise in data-driven approaches contributes to offering clients tailored solutions for their business travel needs.1

As part of the RoomIt by CWT management team, Waldmiller plays a crucial role in the company's mission to generate better hotel program results for clients and ensure positive experiences for business travelers.18