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Geoff Smith
Managing Director at Decibel Studio
Geoff Smith is a seasoned Global Chief Marketing Officer with a strong background in the music and entertainment industry.
His expertise lies in developing and implementing successful go-to market strategies, leading global campaigns to commercial success, and building and managing teams.
Geoff is well-versed in leveraging digital platforms, embracing innovation, insights, and data to drive growth, engage fans, and acquire customers.
He possesses proven leadership skills in handling large-scale marketing projects, product releases, and subscription models.
Geoff excels in executing effective global marketing and customer acquisition strategies across earned, owned, and paid media channels, including search, SEO, SEM, PPC, and SMM.
He is proficient in creating and optimizing web, app, brand, and content strategies for content owners and creators.
As a strong communicator, Geoff has a track record of building, collaborating with, and leading global teams effectively.
He is adept at identifying and negotiating new revenue streams through various business models and emerging technologies.
Geoff has a keen analytical mindset, excelling in data interpretation, problem-solving, and ensuring exceptional user experiences.
An influential leader, he is skilled at driving transformational change, recruiting top talent, and fostering high-caliber individuals.
Geoff's creative background extends to developing compelling content strategies and engaging cross-channel storytelling.
He emphasizes best practices, meticulous planning, robust reporting structures, and governance frameworks to meet key performance indicators (KPIs).
Thriving in dynamic and disruptive environments, Geoff is highly motivated and excels in managing budgets and operational lines prudently.
With a keen eye for negotiation, Geoff navigates complex contractual, governance, and rights issues effectively.
