geoff katz

Geoff Katz is a seasoned professional with a passion for media innovations at the intersection of creativity and technology. With a career spanning prominent networks like Fox Broadcasting, Fox Sports, FX Networks, and National Geographic, he has been instrumental in developing cutting-edge consumer-focused streaming entertainment and advanced TV advertising products.

Throughout his career, Geoff has led the way in introducing innovative advertising formats such as shortened commercial pods, single-spot breaks, and interactive live mobile game shows. These initiatives have not only enhanced viewer engagement but also increased profitability, especially in the streaming era.

Prior to his roles at major networks, Geoff made significant contributions in the interactive TV sector with companies like TiVo, DIRECTV, and startups such as Liberate, Excite@Home, and PacketVideo. His inventive efforts in integrating broadcast TV with personalized interactive information led to a patent that showcases his innovative mindset.

Geoff's tenure as Chief Experience Officer at Watchwith was a standout moment in his career, where he played a crucial role in developing a time-based metadata platform. This technology later paved the way for the creation of Amazon X-Ray, revolutionizing viewer interaction by providing contextual information about TV shows and movies.

In recent years, Geoff has focused on launching free ad-supported streaming networks targeting Gen Z and family audiences, such as Playworks and Tankee. He applies his expertise in creative product management, brand strategy, user experience design, and generative AI to drive new business initiatives in streaming, advertising, metadata, and AI education.

With a background in BA History and Philosophy from Rutgers University, Geoff Katz has held key positions across various organizations, including Fabric Media, PlayWorks Digital Limited, The AI Education Project, and Paket Media. His leadership and team management skills ensure that every project he leads not only succeeds but also pushes the industry forward.

Geoff Katz's vast experience includes roles as Founder & Executive Producer at Stardust + Gravity, SVP of Advertising Product Management at Walt Disney Direct-to-Consumer & International, and SVP of Advertising Product Management at Fox Networks Group. His contributions to the industry have been acknowledged through appointments like serving on the Television Academy's Board of Governors and chairing the Emmy Engineering Awards.