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    Adam Kleinberg

    CEO/Co-Founder at Traction

    Adam Kleinberg is the CEO and Co-Founder of Traction, a digital marketing agency based in San Francisco.1 He has held this position since May 2001, leading the company for over two decades.1

    Professional Achievements

    Under Adam's leadership, Traction has garnered significant recognition in the industry:

    • Finalist for iMedia Small Agency of the Year for four consecutive years
    • Named Independent Agency of the Year by iMedia
    • Won an Ad Age Small Agency of the Year award
    • Rated the #1 interactive agency in the U.S. by BtoB Magazine twice
    • Listed as one of the top 10 digital agencies in San Francisco by TheNextWeb

    Expertise and Services

    Traction specializes in:

    • Strategy
    • Advertising
    • Innovation

    The agency has worked with numerous high-profile clients, including Apple, Adobe, Alibaba.com, Lenovo, Dolby, Walmart.com, Virgin Mobile, Bank of America, LinkedIn, Intel, and Charles Schwab, among others.1

    Additional Roles and Recognition

    Adam's influence extends beyond his role at Traction:

    • Board of Governor's member for the Bay Area's largest digital marketing industry advocacy and networking group
    • Former content chair for the organization
    • Recipient of the 2013 OMMA All-Star award, recognizing him as one of the three most influential creative professionals in digital marketing that year1

    Educational Background

    Adam holds a Bachelor of Science degree from Cornell University, which he earned between 1989 and 1992.1

    Career History

    Before founding Traction, Adam held several positions in the advertising and design industry:

    • Sr. Art Director at MRM//McCann (2002-2003)
    • Interactive Director at Doremus (2001-2002)
    • Art Director at Tribal DDB (2000-2001)
    • Lead Interaction Designer at Think New Ideas (1997-2000)1

    Adam Kleinberg's extensive experience and the success of Traction under his leadership have established him as a notable figure in the digital marketing and advertising industry.

    Highlights

    Feb 28 · Digiday
    Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency - Digiday
    Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency -
    Mar 27 · Digiday
    Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means - Digiday
    Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means - Digi

    Related Questions

    What are some of the key achievements of Adam Kleinberg at Traction?
    How did Adam Kleinberg start his career in the tech industry?
    What makes Traction stand out among other digital agencies?
    What awards has Traction won under Adam Kleinberg's leadership?
    Can you provide examples of major brands Adam Kleinberg has worked with at Traction?
    Adam Kleinberg
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    Experience

    CEO/Co-Founder at Traction (May 2001 - Present)
    Advisory Council Member at Ascendant Network (June 2019 - Present), Advisor at Genee, an AI startup acquired by Microsoft (March 2014 - August 2016), Sr. Art Director at MRM//McCann (2002 - 2003), Interactive Director at Doremus (March 2001 - May 2002), Art Director at Tribal DDB (January 2000 - March 2001), Lead Interaction Designer at Think New Ideas (1997 - 2000)

    Education

    Bachelor of Science from Cornell University (1989 - 1992), Spring Valley High School (1985 - 1988)

    Location

    San Francisco Bay Area