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Adam Kleinberg
CEO/Co-Founder at Traction
Adam Kleinberg is the CEO and Co-Founder of Traction, a digital marketing agency based in San Francisco.1 He has held this position since May 2001, leading the company for over two decades.1
Professional Achievements
Under Adam's leadership, Traction has garnered significant recognition in the industry:
- Finalist for iMedia Small Agency of the Year for four consecutive years
- Named Independent Agency of the Year by iMedia
- Won an Ad Age Small Agency of the Year award
- Rated the #1 interactive agency in the U.S. by BtoB Magazine twice
- Listed as one of the top 10 digital agencies in San Francisco by TheNextWeb
Expertise and Services
Traction specializes in:
- Strategy
- Advertising
- Innovation
The agency has worked with numerous high-profile clients, including Apple, Adobe, Alibaba.com, Lenovo, Dolby, Walmart.com, Virgin Mobile, Bank of America, LinkedIn, Intel, and Charles Schwab, among others.1
Additional Roles and Recognition
Adam's influence extends beyond his role at Traction:
- Board of Governor's member for the Bay Area's largest digital marketing industry advocacy and networking group
- Former content chair for the organization
- Recipient of the 2013 OMMA All-Star award, recognizing him as one of the three most influential creative professionals in digital marketing that year1
Educational Background
Adam holds a Bachelor of Science degree from Cornell University, which he earned between 1989 and 1992.1
Career History
Before founding Traction, Adam held several positions in the advertising and design industry:
- Sr. Art Director at MRM//McCann (2002-2003)
- Interactive Director at Doremus (2001-2002)
- Art Director at Tribal DDB (2000-2001)
- Lead Interaction Designer at Think New Ideas (1997-2000)1
Adam Kleinberg's extensive experience and the success of Traction under his leadership have established him as a notable figure in the digital marketing and advertising industry.