Geoff Ferguson

Business Development and Media Sales Executive | Expert in TV & OTT/CTV Media Measurement & Sales | Strategic Partnerships & Data-Driven Solutions

Geoff Ferguson is a highly experienced media measurement and sales professional with a track record of over 20 years in optimizing media performance across various platforms such as Linear TV, OTT, and CTV.

Currently at iSpot.tv, Geoff leads strategic initiatives and cross-functional teams to provide advanced measurement solutions and drive substantial revenue growth. His expertise includes developing innovative strategies, establishing strategic partnerships, and utilizing data-driven insights to solve intricate problems and enhance brand visibility.

Geoff Ferguson holds a Bachelor of Science degree in International Finance from Cal State Fullerton, College of Business and Economics.

With a rich history in reputable organizations, Geoff has held key positions such as VP of Business Development & Entertainment Lead at iSpot.tv, Entertainment Lead at loots.com specializing in AI-driven brand campaigns in live streaming, Brand Partnerships roles at Warner Bros. Entertainment Group of Companies and New Form, Industry Lead for Entertainment at Facebook in Global Marketing Solutions, SVP Ad Sales at MobileFuse, VP Sales on the West Coast at Rhythm NewMedia, and various sales positions at MTV Networks, Discovery Inc, and Viacom.