Geoff Alday

Leading product design at the intersection of behavioral science, artificial intelligence, and consumer engagement.

Geoff Alday is a highly collaborative and driven product, design, and people leader with 22 years of experience in designing innovative products across various industries.

Currently serving as the Director of Product Design at Lirio, Geoff focuses on leveraging design, behavioral science, and artificial intelligence to improve consumer health outcomes.

He excels in integrating product design into teams and processes, enhancing user experiences, and identifying new market opportunities through emerging technologies like chatbots, voice, virtual reality, and augmented reality.

Geoff's career journey started as a web designer and full-stack developer in the late '90s and has evolved into a blend of product management and design for web and mobile applications.

With a BS in Mass Communications from Middle Tennessee State University (MTSU), Geoff has held key positions at prominent organizations including Ruby, Watershed, Emma, Inc, and others.

Beyond his professional pursuits, Geoff enjoys creating video games, playing musical instruments, and drawing characters in his leisure time.