<a href="https://www.bizjournals.com/bizwomen/news/latest-news/2021/11/in-her-own-words-genevieve-brazelton.html?page=all" target="_blank">In Her Own Words: Genevieve Brazelton markets bitter honesty - Bizwomen</a>&nbsp;&nbsp;<font color="#6f6f6f">The Business Journals</font>

In Her Own Words: Genevieve Brazelton markets bitter honesty - Bizwomen - The Business Journals

<a href="https://news.google.com/__i/rss/rd/articles/CBMicGh0dHBzOi8vd3d3LmJpempvdXJuYWxzLmNvbS9iaXp3b21lbi9uZXdzL2xhdGVzdC1uZXdzLzIwMjEvMTEvaW4taGVyLW93bi13b3Jkcy1nZW5ldmlldmUtYnJhemVsdG9uLmh0bWw_cGFnZT1hbGzSAQA?oc=5" target="_blank">In Her Own Words: Genevieve Brazelton markets bitter honesty - Bizwomen</a>&nbsp;&nbsp;<font color="#6f6f6f">The Business Journals</font>

Emerson College

Western Washington University

Co-Founder at The Bitter Housewife

Portland, Oregon, United States

The Bitter Housewife makes small-batch bitters handcrafted in Portland, Oregon. Founded by wife and husband team, Genevieve and Dan Brazelton, the company’s passion for flavor-driven beverages inspired a line of all-natural bitters accessible to the everyday consumer—from the novice to the aspiring bartender. In September 2019 we launched our first ready to drink beverage, Bitters & Soda in a can. The Bitter Housewife Bitters & Soda is a zero-proof, zero-sugar beverage with a balanced, yet bitter finish that satisfies any time of day.

The Bitter Housewife

Co-Founder

Improper Goods, Inc is the parent company to The Bitter Housewife brand, makers of small-batch cocktail bitters and soon to launch canned Bitters & Soda (September 2019). We believe in great tasting, crafted beverages for everyone.

Improper Goods

Founder/CMO

I work with both small businesses and large corporations to manage and upgrade brand communications. From email campaigns to branded collateral to website content, I write copy, develop strategies, and manage larger projects. I have great attention to detail, can meet quick deadlines or work on long term projects, and provide a much needed outside perspective for revamping brand materials.I specialize in working with clients in the food, drink, and lifestyle industries, and enjoy the challenge of fine tuning a brand voice to communicate with a target market.Clients included Encanto Pisco, Spirit Works Distillery, Torani Syrups, Jardesca, and Robert Mondavi Winery.

Freelance

PR and Marketing Strategist

Content Manager, San Francisco Marketplace • Wrote brand voice SEO optimized marketing copy to highlight each storefront• Continually audited existing storefronts for optimal marketing copy and photos• Main client contact and advisor for 150+ online storefrontsContent Strategist "Sell On Zaarly" blog• Designed content structure for optimal user experience• Established an editorial content calendar• Wrote selected blog entries and static copy• Coordinated with staff for additional content

Zaarly, Inc

Content Manager

- Developed project concept and created brand identity• Managed brand image across various platforms, website, and in-person• Fostered and grew a community of artist contributors• Managed all user generated content • Developed promotion strategies to attract both participants and attendees

200 Yards Photo Project

Project Director, Co-Founder

- Developed content and social media strategies for entrepreneur clients• Guided clients toward a strong, consistent brand image and message• Developed and taught live and online workshops on branding and marketing • Developed and taught live workshops on social media tactics and strategies• Managed brand image and voice across various channels, website and in-person• Built a respected brand in the creative entrepreneur community in San Francisco

Lightbox SF

Branding and Social Media Specialist, Co-Founder

- Business development and account management for PR and marketing clients• Developed and pitched individualized media and digital campaigns• Managed email and social strategies for clients• Developed and managed PR campaigns• Wrote public relations and marketing collateral

Ellison Media Group

Marketing and Public Relations Consultant

- Apprised corporate office of news and industry trends• Organized and ran tastings for 600+ wines for each issue• Fact checked and sourced background information for all domestic tasting notes• Wrote front of the book content• Upgraded and maintained continually changing database of over 7,000 wines

Wine & Spirits Magazine

Associate Editor/Tasting Coordinator

- Writing of restaurant reviews, wine columns, and food related articles

Sfstation.com

Contributing Writer

- Tracked and evaluated submissions, researched projects for development meetings, wrote catalog and flap copy• Provided general assistance for editorial teams