Gene Liebel

Gene Liebel is a prominent figure in the digital design and technology sector, currently serving as a Founding Partner at Work & Co, a company he co-founded in May 2013. Based in Dumbo, Brooklyn, Work & Co specializes in creating innovative digital products for high-profile clients such as Apple, Google, and Nike.12 Under Liebel's leadership, the firm has gained recognition for its collaborative approach to product development and has received numerous awards for its work.3

Background and Career

Before establishing Work & Co, Liebel was a Founding Partner and Chief Strategy Officer at HUGE, where he played a crucial role in developing the User Experience discipline and overseeing major projects like HBO GO. His tenure there contributed to the company's growth from a small startup to a large agency with over 600 employees.34 He also has experience as VP of Product Management at Silverpop Systems, which was later acquired by IBM.1

Achievements

Liebel's work has been recognized with accolades from prestigious organizations, including Cannes Lions and the Emmys. His focus on user experience and product design has positioned him as an influential leader in the industry.34

Current Role

At Work & Co, Liebel guides clients through the process of envisioning and implementing top-tier digital products. The company's unique model emphasizes hands-on involvement from senior partners on every project, fostering collaboration across design, engineering, and product management teams.245

In summary, Gene Liebel's extensive experience in digital product development and his leadership at Work & Co underscore his significant impact on the industry.