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Caitlin Siegel
Director, Paid Search at Leapfrog Online/iProspect
Caitlin Siegel is a highly skilled professional specializing in Search Engine Marketing (SEM), Pay Per Click (PPC), Mobile Search, and Social Media Marketing. With expertise in Google AdWords, Bing Ads, Marin, Facebook Ads, Twitter Ads, YouTube Ads, Google Analytics, Adobe Creative Suite, and Microsoft Suite, Caitlin has a diverse skill set in digital marketing.
Caitlin Siegel pursued her education in Strategic Communications and Marketing, earning a Bachelor of Arts (BA) from Miami University. She further honed her skills by studying French Language at Université Paris-Sorbonne, showcasing her commitment to continuous learning and personal development.
Throughout her career, Caitlin has held key roles in various organizations, including Director of Paid Search, Sr. Manager of Media, Media Manager, Sr. Media Specialist, and Digital Analyst at Leapfrog Online/iProspect and MBuy. She has also worked as a Search Specialist at iProspect, Sales Intelligence Analyst at Groupon, and held a Local Broadcast Media Liaison position at Starcom MediaVest Group, highlighting her comprehensive experience in the digital marketing industry.