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Gary Mack
VP, Creative Strategy & Production at NBA
Gary Mack is the Vice President of Creative Strategy & Production at the National Basketball Association (NBA). He has been with the NBA for over two decades, contributing significantly to various creative initiatives and productions related to the league. His role involves overseeing the creative direction of NBA content, ensuring that it aligns with the league's branding and marketing strategies.
Mack is known for his innovative approach, particularly during major events like the NBA All-Star Weekend, where he has played a pivotal role in enhancing the overall experience for fans and participants alike. He frequently shares insights and updates about his work and experiences on his LinkedIn profile, showcasing his passion for basketball and creativity in sports entertainment.
In addition to his professional responsibilities, Mack is also involved in industry events, such as serving on juries for prestigious awards like the ADC Annual Awards, highlighting his influence in the creative community within sports and entertainment.
