Gary Goldhammer

Gary Goldhammer is a seasoned professional with over 25 years of experience in B2C and B2B companies across various industries including consumer products, technology, entertainment, financial services, energy, healthcare, and retail.

His expertise encompasses story-driven content, digital marketing, branding, social media planning, executive thought leadership, and influencer engagement.

Gary has a rich background in helping companies like Netflix and early-stage startups establish their social media presence and has led pioneering social media marketing initiatives for eBay and Adobe.

He has successfully orchestrated global influencer marketing campaigns for Colgate and played a pivotal role in digital and content strategy for a major coalition of U.S. plastics manufacturers.

Currently, Gary co-leads the Burson Cohn & Wolfe (BCW) Digital Innovation Group in North America, overseeing a team of 80+ professionals and focusing on brand journalism, consumer, and B2B digital marketing programs.

His client portfolio includes major brands such as Adobe, GE, Colgate, eBay, HP, Netflix, P&G, Microsoft, Coca-Cola, and many others, where he handles digital marketing strategy, narrative development, and integrated marketing campaigns.

Starting his career as a journalist for Associated Press and United Press International, Gary has evolved into an expert storyteller, authoring books on various topics and delivering international speeches on storytelling.

He holds a Bachelor's degree in Journalism from the prestigious University of Missouri and brings a creative approach to integrated digital strategy, content marketing, consumer engagement, online advertising, and social media execution.