Gary McRae

Gary McRae is a Digital Marketing Strategist and Marketing Leader based in Singapore.1 He served as Associate Director, Marketing at Baker McKenzie from July 2022 to September 2024.12 With over 16 years of experience, McRae specializes in integrated marketing campaigns, digital marketing strategies, brand management, and public communications across APAC.1

At Baker McKenzie, McRae's key responsibilities included:

• Developing integrated marketing campaigns
• Optimizing marketing channels
• Implementing digital marketing strategies
• Managing social media marketing campaigns
• Overseeing campaign performance and ROI tracking
• Conducting personal branding training1

Notable achievements during his tenure include:

• Attaining recognition as the Number 1 Law Firm according to Good2BSocial
• Increasing organic search traffic to 55% from 45%
• Improving average time on page by 10%1

McRae is also certified in AI Ethics and Governance, demonstrating his interest in emerging technologies and their ethical implications in marketing.1