Gary McRae

Gary McRae is an expert in integrated marketing & communication strategy, specializing in digital marketing and technology. His experience encompasses various marketing channels and tactics such as CRO, email marketing, performance marketing, marketing automation, and social media. He has a track record of successfully harmonizing these elements to convey compelling narratives that support brand objectives.

Gary's notable achievements include receiving the Professional Services award at Baker McKenzie for orchestrating a digital marketing and social media initiative that amplified core brand messages in the Indian market. He is adept at collaborating with key stakeholders across global business development, marketing, and communication teams to deliver exceptional digital experiences.

As a distinguished keynote speaker at digital events, Gary has shared his expertise in crafting digital strategies for both SMEs and enterprise-level businesses. His profound market acumen extends across the APAC region, including Japan, the United Kingdom, and the US. Gary's industry expertise spans B2B and B2C sectors, with experience in diverse fields like banking & finance, healthcare, insurance, legal services, professional services, and technology.

Gary McRae's impact areas include Strategic Planning & Leadership, Digital & Social Media Marketing, Channel Marketing & Sales Enablement, Project Management, Marketing Operations, Content Marketing, Brand Marketing & Repositioning, Martech discovery, design & implementation, and Martech utilization.

His educational background features a Master of Business Administration (MBA) with a focus on Business Administration and Management from London South Bank University, along with a Certificate in Project Management from the University of California, Berkeley.

Gary has held key positions such as Associate Director, Digital at Baker McKenzie, Senior Marketing Manager - Brand & Channels at Baker McKenzie, and Regional Digital Marketing Manager (APAC) at Baker McKenzie. Additionally, his professional journey includes roles like Digital Marketing Manager at Simplyhealth, Senior Digital Marketing Manager (APAC) at Global Elite Services, Founder / Digital Strategy & Marketing Consultant at McRae Consulting, Senior Marketing Manager at Forever Hollywood, Homicide Detective at New Scotland Yard, and Police Officer at City of London Police.