Galyn Bernard

Galyn Bernard is the Co-Founder and Co-CEO of Primary.com, a children's clothing brand based in New York City. She has been instrumental in shaping the company's mission to provide simple, high-quality, and gender-neutral clothing for kids since its inception in 2015. Primary.com is known for its slogan-free designs and commitment to sustainability, aiming to allow children to express themselves without the constraints of traditional gender norms in clothing.125

Professional Background

Before co-founding Primary, Bernard held several significant roles in retail and strategic planning:

• VP of Retail at Quidsi Inc. (2010-2014): A subsidiary of Amazon, where she focused on e-commerce strategies.
• Director of Strategic Planning at Cole Haan (2008-2009): She contributed to the brand's strategic direction.
• Senior Associate Brand Manager at Kraft Foods (2006-2008): Involved in brand management and marketing strategies.
• Senior Analyst at The Walt Disney Company (2000-2004): Worked on strategic planning for the Baby Einstein brand.
• Analyst at Morgan Stanley (1998-2000): Began her career in finance.134

Education

Galyn Bernard holds an AB degree from Princeton University (1994-1998) and an MBA from Harvard Business School (2004-2006) .13

Personal Life

She resides in Connecticut with her husband and their twin daughters, reflecting her personal investment in the mission of Primary.com to create better clothing options for children.34

Through her leadership at Primary, Bernard has focused on building a sustainable and profitable business while fostering a culture that values inclusivity and customer feedback. The company has gained a loyal customer base and is recognized for its high Net Promoter Score (NPS), indicating strong customer satisfaction.25