Gabrielle Silverstone

Gabrielle Silverstone is currently the APEX Programmatic Director at Publicis Groupe, a position she has held since July 2022. Based in the Greater Sydney Area, she has a robust background in programmatic advertising and digital marketing.

Professional Background

Before her current role, Gabrielle served as the APEX Senior Digital Manager at Publicis Groupe from July 2021 to July 2022. Her experience includes managing programmatic client relationships and overseeing a team focused on programmatic trading across various digital channels and platforms like DV360, The Trade Desk, and Amazon. She has also worked as a Digital Activations Manager and Senior Performance Executive at Spark Foundry, where she managed campaigns for tier 1-3 clients across multiple verticals including travel, e-commerce, and luxury goods.

Gabrielle's earlier roles include positions at Blue 449 as a Senior Technology Executive and Technology Executive, where she focused on ad operations and programmatic buying. She began her career as a Research Executive at Ipsos, where she managed customer loyalty and satisfaction projects.

Education and Skills

Gabrielle holds a Bachelor of Social Research and Policy with a major in Media from UNSW Australia. She is skilled in programmatic trading, ad operations, campaign management, and data analysis, with certifications from Google and Facebook in media planning and buying. Her technical expertise encompasses tools like Google Tag Manager and Analytics 360, as well as various ad server platforms.1