Edward R. Murrow High School

City University of New York-Brooklyn College

Senior Associate, Ad Operations at Spark Foundry  -  UI/UX Designer

Brooklyn, New York, United States

- Manage all information issues and inquiries amongst key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors, publishers).• Ensure flawless execution of digital media campaigns by utilizing the DCM, Jira, Flashtalking and Innovid platforms to administer and manage all trafficking request priorities for Comcast and Macys.• Develop proficiency on holistic processes, procedures, and media systems relative to assigned campaigns.• Primary point of contact with 3rd party trafficking teams and internal/external teams for digital campaign activation(s).

Spark Foundry

Senior Associate, Ad Operations

- Utilize Google's DoubleClick platform to administer and manage all trafficking request priorities for the department. • Provide periodic support for Media Planners and Analytics to ensure internal Ad Ops processes have adhered. • Troubleshoot any ad creative issues that affect tracking, implementation, or reporting. • Produce tracking assets and ad tags requested from internal departments and 3rd party vendors and deliver to publisher sites. • Responsible for appending tracking codes for proper web analytics measurement.

Kinesso

- Lead a flagship Operations team that drove continuous supply improvements based on day-to-day findings geared towards innovation and excellent customer experience.• Thought critically and analytically in order to make data-based decisions for optimal process improvement.• Synthesized customer insights across UX, IT, and external Operations teams to improve holistic customer experience by introducing clothing rental as a utility in women’s everyday lives—disrupting the $1.7 trillion global fashion industry.

Rent The Runway

Senior Operations Manager

- Managed 4 teams across strategically located shops in collaboration with the MTA while sculpting an authentic retail environment geared towards greater efficiencies and niche customer service.

The New Stand

Operations Supervisor

- Helped increase the number of rides by 130 percent from the previous year with 375.5 million trips in 2017.• Motivated a team that focused on creating personalized experiences while educating the public on evolving opportunities to make a car a cash positive asset by distributing branded collateral.

Lyft

Lead Ambassador

Beme

Operations & Marketing Intern

- Collaboratively launched a mobile app company with friends where we established buying cycles, recruited over 1,200 restaurants and created supplier relationships.• Winner of the Best Mobile/Web Product of The Year at the Brooklyn Innovation Awards of 2016.

Ariel Zorrilla