Gabriella Wirth

Gabriella Wirth is a seasoned professional in the cosmetics industry, currently serving as the Senior Brand Manager for essence makeup at cosnova Inc., based in New York. She has held this position since March 2021, where she oversees brand strategy and marketing initiatives for essence, a well-known cosmetics brand recognized for its affordability and cruelty-free products.

Professional Background

Wirth's career at cosnova Inc. began in 2013, where she initially worked in sales support. Over the years, she progressed through various roles including:

• Trade Marketing Manager (June 2014 - December 2016)
• Brand Manager (January 2017 - February 2021)

Prior to her tenure at cosnova, Wirth worked at Mionetto USA in various marketing roles from 2005 to 2013, culminating in her position as Brand Manager.

Education

Gabriella holds a Bachelor's degree in Economics from New York University, which she completed between 2003 and 2007.

Skills and Impact

Wirth's expertise lies in brand management, marketing strategy, and trade marketing, contributing significantly to the growth and visibility of essence makeup within the competitive beauty market. Her leadership has been instrumental in promoting innovative marketing campaigns that resonate with consumers.

Overall, Gabriella Wirth is recognized for her strategic vision and ability to drive brand success in the dynamic cosmetics landscape.