Gabriella Shofer

Gabriella Shofer is a seasoned professional with over ten years of experience in brand marketing, communications, and PR.

She is the founder and leader of Groove Studio, a boutique consultancy focused on helping purpose-driven brands create authentic connections with their target audiences.

Her expertise lies in crafting and implementing creative and impactful brand campaigns that drive awareness, engagement, and growth.

Gabriella has a rich background working with fast-growing startups and direct-to-consumer (D2C) brands globally, including Everlane, Warby Parker, Stripe, FARM Rio, Shoes of Prey, and Glossier.

She excels in developing go-to-market strategies, brand marketing, media relations, product placement, partnerships, events, influencer management, and crisis communications.

With a keen eye for design and a talent for storytelling, she creates tailored brand narratives that foster engaged communities.

Her commitment is to assist brands in effectively communicating their values, vision, and impact to customers, stakeholders, and society at large.

Gabriella holds a diverse educational background, including studies in commerce, media, accounting, public relations, advertising, and fine arts.

She has held various roles in prestigious organizations such as Founder & Director at Groove Studio, Brand Marketing Manager at Zip Co, and roles in renowned marketing and PR agencies.

Her work ethic reflects a belief in the transformative power of brands to effect positive change in the world.