Gabriel Soto

Gabriel Poletti Soto is a seasoned professional with 13 years of experience in digital marketing, digital media, and product management.

He holds a Masters Degree in Digital Media from the University of Washington and has a strong background in managing media projects, branding, and performance campaigns, as well as product development with a focus on innovation and performance.

Gabriel spent a decade at JWT, one of the leading communications groups, where he worked on digital marketing with Mirum. During his tenure, he collaborated with renowned Fortune 500 companies like Mazda, CBRE, Ford, and HSBC, along with e-commerce and B2B clients.

Currently serving as the Head of Marketing and Product at Apontador, Gabriel spearheads website innovation, product development, and oversees the entire marketing team.

His educational journey includes a Master of Business Administration (MBA) from Rotterdam School of Management, Erasmus University, a Master of Communication in Digital Media from the University of Washington, and a Bachelor's degree in Communication/Advertising from Centro Universitário Positivo.

Apart from his role at Apontador, Gabriel has held prominent positions at various organizations such as being a Professor at PUCPR for the course of Post-Graduate Studies in Digital Communication and E-Branding, a Behavioral Media Manager at i-Cherry, a Senior Search Manager at Mirum Agency, a Search Manager at Digitaria (a JWT Company), an SEO Coordinator at Agencia CASA (JWT Group), and other impactful roles in the digital marketing realm.

His diverse experiences and expertise make Gabriel Poletti Soto a knowledgeable and accomplished professional in the field of digital marketing, digital media, and product management.