Dan Vassallo

Dan Vassallo is a data-driven performance media and growth marketer specializing in leveraging various digital marketing channels such as search, social media, online video, programmatic media, and more. He focuses on aligning creative strategies across the customer funnel and utilizes analytics to drive customer acquisition, increase retention and LTV, and grow revenue profitably.

His skill set includes expertise in digital marketing encompassing paid search, SEO, social media (both paid and organic), marketplaces, programmatic display, online video advertising, affiliate marketing, email marketing, automation, and mobile app marketing. He also excels in data analytics, visualization, measurement, attribution, and various marketing strategies such as customer acquisition, retention, lead generation, and account-based marketing in B2B, B2C, and DTC environments.

Dan Vassallo has a diverse industry experience across verticals including education (K-12, Higher Education, EdTech), financial services (banking, investing, loans, FinServ, FinTech), pharmaceutical, health, wellness (Pharma DTC & HCP, OTC, Diet & Fitness, HealthTech), and e-commerce (DTC & B2B).

He pursued his education at Wantagh Senior High School and the University At Buffalo. Throughout his career, Dan held prominent positions in various organizations, notably serving as the Head of Digital Media & Performance Marketing at Noodle Partners, Partner - Head of Search, Social, Mobile & Digital Media at Blacklight/MA, Vice President roles at Starcom, The JAR Group, Digitas Health, and other key positions emphasizing his expertise and experience in the digital marketing landscape.