Gabriel da Silva

Gabriel Candido da Silva is a well-traveled marketing professional with a rich background in traditional and digital marketing, business development, and e-commerce platforms.

He began his career in Brazil during the era of Macromedia Flash 4.0 and evolved with the industry to become an expert in various digital marketing channels such as search engine advertising, affiliate marketing, and social media.

After completing his MBA at Instituto de Empresa in Madrid, Gabriel ventured across Europe and the USA, gaining diverse experiences in marketing and leadership roles.

His journey led him to work at prestigious organizations like Barcelo Hoteles, Elsevier, and LeasePlan Digital, where he honed his skills in marketing strategy, business intelligence, and digital transformation.

Gabriel's specialties include marketing automation using platforms like Adobe Campaign and Marketing Cloud, web analytics with tools such as Omniture and Google Analytics, and proficiency in A/B testing and business intelligence tools like Tableau and Power BI.

He currently heads a team of digital marketing experts at LeasePlan, focusing on generating new business opportunities online for SMEs and the private leasing sector across 32 countries.

Gabriel's educational background includes an MBA in Business Administration from IE Business School, along with marketing specializations from leading institutions like ESPM Escola Superior de Propaganda e Marketing.

Throughout his career, Gabriel held key positions such as VP of Marketing at BORZO, Head of Digital Marketing at LeasePlan, and Digital Marketing Director at StuDocu.com.

His diverse professional journey has equipped him with a broad skill set encompassing marketing strategies, data analysis, e-commerce platforms like Magento and Woocommerce, and a deep understanding of digital marketing trends.

For more insights and industry perspectives, visit Gabriel Candido da Silva's blog at gcandido.com.