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Gabriel da Silva
VP of Marketing at Borzo Delivery
Gabriel Candido da Silva is a seasoned marketing professional with a diverse background in traditional and digital marketing. Starting his career in Brazil, he ventured into the world of advertising during the Macromedia Flash era. Later, he pursued an MBA in Madrid and explored opportunities in various European and American cities.
With expertise in marketing strategy, business development, and various digital marketing channels such as SEA, SEO, and affiliate marketing, Gabriel has led teams and initiatives in prominent organizations like Barcelo Hoteles, Elsevier, and LeasePlan Digital. He is currently steering a team of digital marketing experts to drive online business growth for LeasePlan across 32 countries.
His skill set extends to eCommerce platforms like Magento and Woocommerce, marketing automation tools such as Adobe Campaign, and web analytics tools like Omniture and Google Analytics. Additionally, he is well-versed in econometrics, data analysis, A/B testing, and business intelligence tools like Power BI and Tableau.
Gabriel's academic pursuits include an MBA in Business Administration from IE Business School, with additional studies in Marketing at the University of Manchester and marketing specialization at ESPM Escola Superior de Propaganda e Marketing. He holds a BS in Marketing from Universidade Metodista de São Paulo.
Previously, he has held key positions such as VP of Marketing at BORZO, Head of Digital Marketing at LeasePlan, Digital Marketing Director at StuDocu.com, Senior eCommerce Manager at Elsevier, and more. Gabriel's professional journey reflects a blend of corporate experience, startup environment exposure, and a strong foundation in marketing principles.
His blog, gcandido.com, showcases his insights and thought leadership in the marketing domain. With a passion for digital innovation and a track record of driving business results through strategic marketing initiatives, Gabriel Candido da Silva continues to make significant contributions to the marketing industry.
