Frida Roberts

Frida Roberts is an accomplished Advisor, Facilitator, Coach, Mentor, and Board Director who focuses on humanizing business to contribute to a sustainable and inclusive world.

She advocates for integrating happy, engaged employees with peak business performance for sustainable success, emphasizing the importance of psychological safety, trust, diversity, employee engagement, and well-being in the workplace.

Frida helps individuals, teams, and leaders navigate the VUCA world by developing strategies for increased creativity, diversity, performance, and employee resilience and well-being.

Her approach combines cognitive neuroscience, positive psychology, and adaptive leadership theory, incorporating her extensive leadership experience and specialization in digital and business strategy, sales, marketing, and branding.

She holds various educational achievements, including a Master of Laws from Stockholm University, a Professional Diploma in Marketing from The Chartered Institute of Marketing, and certifications in peak performance, wellbeing, coaching, and consulting.

Frida has been involved in multiple organizations, serving as a board member, advisor, and CEO in various companies and foundations focused on leadership, entrepreneurship, and communications.

Passionate about personal growth, human potential, and positive change, Frida values a life lived with intention, aligned with her values and purpose.

She believes in the transformative power of perception and aims to foster resilience and joy in individuals and organizations.

Frida Roberts welcomes conversations to explore how she can help individuals and businesses thrive in today's dynamic world.