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Frederik Borst
Head Of Product and Growth bei On
Professional Background
Frederik Borst is a seasoned professional with extensive experience in product management and digital marketing. Since embarking on his career, Frederik has developed a robust portfolio showcasing his leadership and strategic capabilities within the dynamic tech landscape. Currently serving as the Head of Product and Growth at On, Frederik plays a pivotal role in driving product innovation and expanding market reach. His journey is marked by a series of progressive roles in the company, which he joined as an Online Marketing Manager, advancing quickly to his current position where he now leads product strategy and growth initiatives.
Frederik's expertise aligns seamlessly with the ever-evolving demands of the digital marketplace, making him a valuable asset to any organization he is part of. His proactive approach in harnessing data-driven insights enables his teams to create innovative solutions that resonate with consumer needs, substantially enhancing user engagement.
At On, Frederik has demonstrated his exceptional capabilities in guiding cross-functional teams and ensuring cohesive collaboration between various departments. His contributions have not only propelled the company’s growth but have also positioned On as a leader in the digital product arena. His career reflects a deep commitment to personal and professional growth, constantly seeking new challenges that foster his skills and expertise.
Education and Achievements
Frederik Borst's strong educational foundation is a key driver of his professional success. He began his academic journey at Berufliche Oberschule BOS Kitzingen, where he completed his Studienabitur, equipping him with the essential critical thinking and analytical skills needed in today’s competitive environment. He subsequently pursued a foundation course at Fachhochschule Würzburg-Schweinfurt, further honing his knowledge and skill set in areas critical to his career aspirations.
Frederik earned his Bachelor of Science (BSc) degree from Fachhochschule Stuttgart - Hochschule der Medien, a reputable institution known for its strong emphasis on media and technology. His time at Hochschule der Medien provided him with insights into media management, marketing strategies, and digital product development, all of which have significantly contributed to his successful career in the tech industry.
Frederik has consistently demonstrated a passion for innovation and a dedication to continuous learning, which is evident from his impressive career accomplishments throughout his various roles.
Career Progression
Frederik’s career is a testament to his adaptability and commitment to excellence across various roles. He began his professional journey at CeraCon GmbH as an IT-Business Officer, where he gained foundational knowledge in IT systems and business operations. He quickly advanced to becoming an IT Second Level Support professional at SSI Schäfer, which allowed him to deepen his understanding of customer support and IT solutions.
His journey into the marketing domain began with his role as the Marketing Manager Assistant at nobisCum Deutschland GmbH, where he acquired valuable experience in marketing strategy and execution. His talent for digital marketing was further recognized during his tenure at Geometric Ltd. as a Marketing Manager for Germany, where he excelled in developing and implementing targeted marketing campaigns tailored to the German market.
Frederik's comprehensive experience laid the groundwork for his transition to On, where he embraced multiple roles—each contributing uniquely to his growth. He has served as an Ecommerce Project Manager, where his strategic vision aligned with operational execution to enhance product offerings and the overall customer experience. As the Online Marketing Manager, he leveraged his expertise to amplify the brand's digital presence through innovative marketing techniques, ultimately leading to an ascendant trajectory in company growth.
Now, as the Head of Product and Growth, Frederik continues to innovate, streamline product development, and bolster market strategy, leading the charge toward exemplary product offerings that appeal to customers globally. His leadership is characterized by a focus on collaboration and a deep understanding of market needs, ensuring that On remains at the forefront of the industry.
Notable Projects and Contributions
Throughout his career, Frederik Borst has undertaken various projects that speak to his expertise in product management and digital marketing. At On, he has led numerous initiatives aimed at enhancing user experience and driving sales growth through digital channels. His approach combines rigorous data analysis with customer feedback to inform product iterations and marketing strategies, ensuring that the company's offerings are consistently meeting consumer expectations.
Frederik has also been instrumental in implementing innovative marketing campaigns across different platforms, showcasing his ability to adapt to changing digital landscapes and emerging trends. His collaborative efforts with design, engineering, and marketing teams have resulted in successful product launches that not only elevate the brand but also enhance customer loyalty.
Frederik Borst's profound insights and foresight in the areas of product growth and digital marketing position him uniquely as a leader in the industry. His ongoing commitment to cultivating impactful experiences for consumers exemplifies his drive for excellence and his overarching goal to contribute meaningfully to the tech community.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.