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Frederic Arbel
Senior Vice President & Chief Marketing Officer US Luxe at Coty
Professional Background
Frederic Arbel is a passionate and results-driven senior beauty executive who has built a remarkable global career over the last 20 years, developing a wealth of experience and knowledge across a diverse portfolio of highly recognized beauty brands. Known for his strong consumer focus, Frederic has distinguished himself through a successful track record in various operational roles, particularly as a senior leader at Coty, Boots, and multiple prestigious brands under the L'Oreal umbrella, including Kiehl's, Lancôme, and Garnier. His expertise spans across both Global and US executional operations, which gives him a unique vantage point to steer strategic business decisions and enhance brand visibility on a global scale.
His strategic and entrepreneurial mindset, coupled with a visionary approach, allows Frederic to define effective business growth strategies, streamline brand reinvention processes, and drive sales and profitability while adhering to core brand building principles. His well-rounded experience enables him to assess market trends and consumer insights, bringing forth innovative strategies that resonate with consumers and lead to sustained brand loyalty.
Frederic holds dual French-American citizenship and has successfully driven projects in different markets, including France, Canada, and the United States. His diverse cultural experience enriches his business acumen and allows him to approach marketing challenges with creativity and a deep understanding of consumer behavior across various demographics.
Education and Achievements
Frederic's educational journey reflects his commitment to learning and professional development. He studied for his Baccalaureat at Saint Jean de Passy before pursuing higher education at numerous distinguished institutions. He holds a Master's degree in Management and Leadership from the prestigious Stanford University Graduate School of Business, where he honed his skills in strategic planning and organizational leadership. Additionally, he earned another Master's degree in International Economics and Management from SDA Bocconi, further empowering him with analytical and strategic capabilities vital for navigating the global beauty market. He also studied at Sciences Po, one of the leading universities in social sciences, which helped shape his understanding of international relations and economic dynamics.
Before his advanced degrees, Frederic was an undergraduate student at Georgetown University, where he studied Art History and Religious Studies. This unique combination of disciplines contributes to his creative approach in brand marketing and storytelling, allowing him to connect emotionally with consumers on a global level.
Frederic has held several important roles throughout his career. He served as the Senior Vice President and Chief Marketing Officer US Luxe at Coty, where he was responsible for overseeing luxury brand marketing strategies and executing high-impact campaigns. His innovative marketing techniques and digital transformation efforts at Boots Retail USA, Inc. as the Senior Vice President, Marketing, Digital and E-Com, significantly enhanced the brand's online presence and consumer engagement. Previously, he was the Vice President Marketing & Communications at PUIG USA, where he played a vital role in delivering effective marketing strategies for various fragrance brands.
His career took flight during his time at Estée Lauder, where he held multiple key positions, including Executive Director of Global & North America Marketing for Ojon. Frederic began his journey at L'Oreal, where he spent numerous years impacting the brands Kiehl's and Garnier through effective global marketing strategies.
Strengths
Frederic is known for his unwavering passion for consumers, brands, and creativity, which fuels his work as a transformational leader. He possesses a distinctive ability to build effective and agile marketing organizations that promote high performance yet encourage a fun and stimulating workplace culture. Frederic thrives on collaboration, skilled at working across complex matrices to drive alignment and achieve shared goals. He believes that creating a culture of high performance can also be enjoyable, leading to motivated teams and successful outcomes.
With a proven track record in P&L management, global marketing, and digital transformation, Frederic is adept at aligning brand strategies with consumer insights. His expertise in operational marketing, omni-channel distribution growth, and new product development empowers brands to flourish in a highly competitive marketplace. Frederic’s expertise, along with his extensive knowledge of digital and social marketing, positions him uniquely to influence the direction and success of any beauty brand.
Achievements
Frederic's career is filled with remarkable achievements that stand as a testament to his capabilities as a senior beauty executive. His innovative marketing campaigns have driven significant sales growth for the brands he has managed, showcasing his ability to blend strategic insight with creative execution. His leadership during his tenure as the Senior Vice President & Chief Marketing Officer at Coty saw the activation of successful brand initiatives that resonated with a wide audience and enhanced brand loyalty.
At Boots Retail USA, Frederic's emphasis on digital transformation and omnichannel strategies played a crucial role in elevating the brand's e-commerce presence during a pivotal time for retail, helping the brand adapt to rapidly changing consumer behaviors. His relationships with key stakeholders and adept management of agency partnerships led to increased brand visibility across various platforms.
Frederic's notable contributions at L'Oreal included launching successful global marketing campaigns for Kiehl's and Garnier, which significantly expanded their market reach and improved consumer engagement. His strategic oversight in brand management and marketing efforts has resulted in awards and accolades for the brands he has championed, emphasizing his position as an industry leader.
Frederic Arbel continues to set high standards in the beauty industry, leveraging his extensive experience and skills to foster development and innovation. His cross-functional expertise in brand strategy, consumer insights, and digital marketing ensures his future endeavors will undoubtedly result in further achievements and a continued positive impact on the beauty landscape.