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Fred Vila Verde
Business Performance For Founders & CEOs of Startups and Scaleups | Building your Business Performance Frameworks to maximize the Equity Value of Your Company | We optimize your Acquisitions Channels for ROI, CAC & LTV
Fred Vila Verde is an accomplished marketing professional and entrepreneur who founded Shifters, a company focused on business strategy, growth, and conversion.12 As the founder, he serves as a Chief Marketing Officer (CMO) As A Service, specializing in business performance and digital transformation.1
Professional Background
Fred's career in marketing spans over a decade, with experience in various high-profile roles:
Shifters: Since December 2015, Fred has been leading Shifters, where he helps CEOs, CMOs, CCOs, and business owners optimize their digital marketing investments.1 The company builds advanced Business Performance Frameworks and proprietary Marketing Dashboards to enhance marketing and sales team performance.1
Previous Roles:
- Netshoes: Head of Marketing Performance (October 2013 - November 2015)
- Media Factory: SEM Manager - Google AdWords (October 2011 - September 2013)
- ActualSales: Business Supervisor (June 2011 - September 2011)
Expertise and Services
Fred's areas of expertise include:
- Digital marketing strategy
- Performance marketing
- Business transformation
- Growth optimization
- Marketing team development
At Shifters, Fred and his team offer services such as:
- Building and optimizing digital marketing teams
- Managing paid media channels (Google Ads, Facebook Ads, Affiliates, etc.)
- Developing advanced attribution models
- Creating business performance frameworks
- Providing CMO As A Service solutions1
Fred Vila Verde's LinkedIn username is indeed "vilaverde," as mentioned in the query.2