Fred Urfer

Fred Urfer is a results-driven digital storyteller, business strategist, and innovative change agent with over 20 years of experience in Product Development, focusing on content innovation, change and risk management, and iterative workflows. He excels in maintaining budget adherence and keeping calm under pressure.

His specialties include Digital Content Strategy, Business Development, Content Development, Change Management, Alexa Skills, Augmented Reality interfaces like Google Lens, Voice interaction platforms, AI chatbots, CRM, project management, Agile/waterfall/JIT workflows, UX/UI, copywriting, copyediting/proofreading, Adobe CS, .xml, digital asset management, .html, content management, data migration, metadata optimization, film production, and cookies.

Fred holds a BFA in Theatre from New York University and an A.A. in Theatre from Seminole State College of Florida.

His professional experience includes roles such as Sr. Manager of Product Innovation and Product Development Manager for eBooks at Hachette Book Group, Production Editor at Kaplan, Publishing Services Coordinator at Scholastic, Proofreading Manager at Limited Brands, and Senior Film Researcher at Streamline Films.