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Fred Moore
Fractional Chief Listening Officer for Professional Service Firms. Transforming client perceptions into strategic insights | Expert face-to-face client interviews & authentic client feedback analysis for over 30 years
Professional Background
Fred Moore is a distinguished figure in the realm of strategic consulting and client-centric communication, having founded Big River Strategic Advisors. This innovative firm specializes in helping law firms uncover and articulate their unique differentiators, ensuring these qualities resonate not only within their teams—partners, associates, and key staff—but also clearly with their clients. Fred's background is deeply rooted in the belief that meaningful relationships are built on trust and authenticity, a principle that stems from his upbringing in Lookout Mountain, Tennessee, and has been solidified throughout his extensive career in the advertising sector.
With over 20 years of experience in New York City's vibrant advertising landscape, Fred has developed a keen understanding of how to bridge the gap between client perception and brand essence. His tenure at leading advertising agencies such as Publicis, Lintas, Arnold, BBDO NY, and Saatchi & Saatchi NY saw him working with some of the world’s most recognizable brands, including Pepsi, IBM, and Procter & Gamble. This wealth of experience provides him with a unique perspective on how strategic communication and marketing can influence and shape client experiences in the professional services field.
At Big River Strategic Advisors, the heart of Fred’s offerings is the Vision in Action (VIA) process. This groundbreaking methodology fosters a deeper understanding of the relationship between a firm’s self-perception and its clients’ expectations and experiences. Unlike traditional surveys, which can often be impersonal and fail to capture nuanced client sentiments, Fred’s approach emphasizes in-depth personal interviews. This qualitative research method allows for gathering authentic feedback that is crucial for illuminating a law firm's true standing in the eyes of its clients, transforming insights into actionable strategies that help firms communicate their identity effectively.
Education and Achievements
Fred's educational journey has equipped him with the tools needed to excel in the fields of brand strategy and communication. He studied Brand Strategy at Kellogg Executive Education, a renowned program that has produced numerous leaders in marketing and branding. Additionally, he holds a Bachelor of Arts in English from Washington and Lee University, where he likely honed his ability to articulate compelling narratives, an essential skill for any successful strategist.
Earlier in his education, Fred attended The Baylor School, a prestigious institution that is known for its strong academic and extracurricular programs, paving the way for his later achievements in both advertising and consulting.
Throughout his career, Fred has actively participated in numerous prestigious organizations, further demonstrating his commitment to professional growth and contribution to the business community. His involvement as a member of the Goldman Sachs 10,000 Small Businesses Fellows and the Forbes Agency Council underscore his dedication to harnessing knowledge and networks to foster business success. Previously, he also served as the President and Chief Executive Officer of Big River Strategic Advisors, illustrating his leadership capabilities and vision for client-centric consulting.
Fred's experience extends beyond client services; he has also held key positions in various organizations, such as the Director of the Alumni Board at Washington and Lee University, where he contributed to fostering alumni relationships and promoting the university’s mission. His roles as Managing Director at Arnold Worldwide and Managing Partner at Earle Palmer Brown showcase his extensive management experience and strategic acumen in overseeing operations and client services in fast-paced environments.
Achievements
Fred Moore's career is distinguished by several notable achievements that demonstrate his expertise and commitment to excellence in the field of strategic brand communication. His pioneering work in establishing the VIA process has revolutionized the way law firms perceive their identity and how they engage with their clients. This approach not only enhances a firm’s credibility but also builds trust in a landscape where clients are increasingly more informed and discerning.
The results achieved through the implementation of the VIA process have empowered numerous legal firms to align their operations with their strategic narratives, a critical factor for sustainable success in today’s competitive market.
Additionally, Fred’s contributions to client communication strategies at renowned advertising agencies have left a lasting impact on major brands across various industries. His advice and guidance have shaped the way these companies approach their branding and marketing efforts. Having worked with industry giants, he brings unparalleled insights that enable his clients to craft their distinct identities that resonate with their target audiences.
With a sincere desire to illuminate paths for law firms seeking to enhance their client engagement strategies, Fred welcomes conversations and collaboration opportunities. At Big River Strategic Advisors, he and his team are poised to transform client insights into strategic advantages that help firms thrive in their respective fields. If you are seeking to elevate your firm’s identity and ensure that your unique strengths are effectively communicated to your clients, Fred Moore is eager to guide you through this transformative journey.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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