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Fred McIntyre
Creative Leadership for Growth & Transformation
Professional Background
Fred McIntyre is a well-regarded transformational executive leader known for his ability to drive growth and innovation across diverse sectors, particularly in the domains of consumer digital products, music, and media. His extensive resume includes leading roles at prominent organizations such as Mattress Firm, BandLab, Fender, and various AOL branches. Throughout his career, Fred has proven his mettle by creating high-performance global teams and fostering environments conducive to achieving outstanding results.
With over two decades of experience, Fred has displayed a remarkable ability to generate revenue and create value within both startups and large enterprises. His impressive track record includes overseeing P&L responsibilities, generating revenues topping $500 million, and facilitating mergers and acquisitions that total over $1 billion in value. His leadership has consistently resulted in notable successes in both B2B and B2C contexts, demonstrating his skill in understanding market dynamics and consumer psychology.
Fred's visionary approach has positioned him as a category creator, successfully developing and scaling multiple consumer digital products that have reached over 50 million users worldwide, achieving Top 5 global rankings in their respective categories. His commitment to excellence in product development was recognized when he received the prestigious Apple Design Award, which underscores his innovative thinking and dedication to high-quality user experiences.
Education and Achievements
Fred McIntyre attended Duke University, where he earned his Bachelor of Arts degree in History. His educational background has equipped him with critical thinking and analytical skills that he applies in his strategic roles throughout his career. Beyond his educational credentials, Fred has played several pivotal roles, including serving as the Managing Director at Capacitance and holding advisory positions at Bull City Venture Partners, Mixcloud, SoundHound Inc., and multiple other organizations dedicated to technology and media.
His innovative spirit shone brightly during his tenure as the Head of Digital [Interim] at Fender, where he led digital transformation initiatives, driving the brand's engagement with a younger audience through innovative product strategies and marketing efforts. Fred's work at Mattress Firm further accentuated his capabilities as he integrated innovation and business development strategies that propelled the company into new market segments.
Achievements
Fred's career is marked by numerous achievements that reflect his adaptability and forward-thinking approach. As the CEO of awe.sm, he led the company through a successful acquisition by Unified, highlighting his exceptional leadership capabilities. Under his guidance, awe.sm expanded its offerings and solidified its position in the competitive tech landscape.
At CBS Interactive Music Group and Last.fm, Fred held senior vice president roles that were crucial in shaping digital strategies and creating partnerships that enhanced user engagement across platforms. His time at AOL was particularly noteworthy, where he ascended through various roles of increasing responsibility, including Vice President of Strategic Partnerships and Director of Business Development at Spinner.com/Winamp. During this period, Fred was instrumental in the development of strategic initiatives that bolstered AOL’s media presence in the digital era.
The breadth of Fred's experience across different organizations underscores not only his versatile skill set but also his passion for driving change and innovation in the industry. His leadership style emphasizes collaboration and empowerment, enabling those he works with to achieve their full potential, contributing to the greater success of the company as a whole.
Tags
Transformational Leadership, Digital Innovation, Product Development, Consumer Products, B2B Success, B2C Growth, Executive Advisor, Mergers and Acquisitions, High Performance Teams, Revenue Generation, Apple Design Award, Duke University Alumni, Media Executive, Technology Advisor, Strategic Partnerships, Business Development, Startups, Corporate Strategy, Educational Background, Global Teams Management.