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Fred Chupin
Chief Marketing Officer | Omnichannel Digital Transformation | e-Commerce | Go To Market Automation | Brand Builder
Fred Chupin is a senior executive at Henkel, a major German multinational company with revenues over €22 billion.1 He currently holds the position of Senior Vice President - Global Head for Customer Experience, Digital Marketing, and e-Commerce at Henkel.36
Professional Background
With over 20 years of experience in the adhesives industry, Fred Chupin is a seasoned marketing leader.2 He joined Henkel in March 20164 and has since been instrumental in driving digital transformation and business improvement initiatives within the company.
Role and Responsibilities
In his current role, Chupin is responsible for:
- Leading customer experience initiatives
- Overseeing digital marketing strategies
- Managing e-commerce operations
He plays a crucial role in Henkel's efforts to digitize its customer experience, particularly within the Adhesives Technologies business unit.1
Achievements
Chupin has been recognized for his contributions to Henkel's digital transformation strategy. Under his leadership, the company has:
- Significantly enhanced relationships with key accounts
- Optimized digital ways of working
- Implemented new digital initiatives to better serve customers1
Location and Education
Fred Chupin is based in Madison, New Jersey, United States.5 He has a diverse educational background that has contributed to his expertise in marketing and business management.
Fred Chupin's LinkedIn profile can be found under the username fred-chupin-7686663, where more details about his professional experience and accomplishments may be available.
