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Fraser Cottrell
Co-Founder at Fraggell - Helping DTC brands increase revenue with video ads that convert - PM for more ⤵️
Fraser Cottrell is the Co-Founder of Fraggell Productions, a performance ad creative agency based in Manchester, UK.15 He is an expert in digital marketing, ecommerce creative strategy, and ad creative, with over a decade of experience in filmmaking and marketing.1
Fraggell Productions, founded in 2017, has evolved from a video production company to become one of the UK's most renowned performance ad creative agencies.1 The company expanded into the US market in 2021, which now accounts for 90% of its client base.1
Under Fraser's leadership, Fraggell has achieved significant growth:
- Increased revenue from £20,000 to £100,000 per month
- Expanded the team from 4 to 10 people
- Over £35 million spent on their performance ad creative work in the past two years
- Moved to a new 2,500 sq ft studio space in Denton, Manchester16
Fraggell specializes in creating targeted creative advertising campaigns and performance ad content for direct-to-consumer (DTC) and consumer packaged goods (CPG) brands, focusing on platforms like Meta and TikTok.12 Fraser's work has amassed over 100 million views across the internet and generated over £10 million in revenue.5
Fraser is known for his expertise in eCommerce creative and his ability to combine data-driven insights with creative strategies to achieve high conversions for clients.25 He frequently shares insights about ad creative and marketing strategies on his LinkedIn profile.3478
Highlights
You know your an entrepreneur when you have to work out the economics of every buinsess you come across
"Hustle 24/7, and you’ll win.”
I’ve been in this game for over 10 years, and I’ve seen it destroy people.
Friends who burned out so badly they quit entirely.
Marriages that fell apart because work consumed their lives.
You need to work hard to get where you want.
But if all you do is work, you’ll lose more than you’ll gain.
3 years ago, I was that guy.
All I did was work.
And I burned out so badly I spent a week in bed.
My wife told me something I wasn’t ready to hear:
“You need a life outside of work.”
She was right.
I started playing golf again.
I got a hobby. I got my weekends back.
And I’ve never felt better.
Success means nothing if your life feels empty.
