Director of sales and e marketing chez Groupe Belles Rives

With 43 & 40 rooms these 2 resorts offer 5 outlets, a private beach, leisure, banqueting, weddings and MICE activities.
	IMPLEMENTING AND MONITORING SALES & MARKETING ACTION PLAN
-	Daily analysis of pace reports, pick-up and accounts production.  
-	Constantly looking for new business development opportunities.
-	Annual budget for the group. 
-	Sales Action Plan :
	Travel budget
	Sales calls in Europe & overseas (France, USA, UK, Scandinavia, Russia, Switzerland, Australia, Asia).
	Sales trip reports and follow up.
	Web strategy and update.
	Managing keys partners relationship: FIT, DMC, Wholesalers.
	Managing affiliations & sales representation offices. 
	Managing sales network: Virtuoso, Signature, Traveller Made, American Express…
-	Marketing Action Plan :
 
	Advertising budget.
	Managing PR offices in France & USA.
	Validation de tous les supports de vente.
	Internal communication budget.
	Managing internal events up to 500 guests.
	Managing relation with journalists.
	Manging e-reputation and social Medias.
 
	REVENU OPTIMISATION AND RATE STRATEGY :
	Daily validation of Yield Manager’s recommendations and update.
	Forecasting room revenue on a weekly basis.
	Implenting strategies by segment and distribution canals.
	OPERATIONS SKILLS
	Head of department including 4 managers. 
	Managing, recruitment and assessment of a 9 member’s team.
	Daily operations with regular duties.
	Head if quality for mystery inspections.
	Managing catering sale: banqueting, events, weddings and MICE

	ACHIEVEMENTS
	Room Revenue increase: +23%
	Group Revenue: +60%
	Maintain market share in keys market, UK & Russia, despite a difficult situation
	Strong catering revenue
	Converting secondary market to feeder market
	Developing the Virtuoso Network

Groupe Belles Rives

Director of sales and e marketing

With 68 rooms & suites, this property offers a Spa, 3 Signature Suites, a bar and a gourmet restaurant.
Pre opening & repositionning skills. 
	BUILDING AND MONITORING THE SALES ACTION PLAN ACCORDING TO THE NEW POSITIONING OF THE HOTEL 
	Market research among the comp. set.
	Implementation of the distribution canals. 
	Recruiting and managing sales representation offices.
	Budgeting annual revenue.
	Managing sales expenses.
	Sales calls in France and in Europe.
	Rate strategy according to the business plan.
	OPERATION SKILLS
	Recruitment, training and management of the sales & reservation teams.
	Setting up process and quality insurrance
	Set up of the PMS (Opéra)
	Temporary management mission for other properties of the owner.

Grand Hotel du Palais Royal

Director of Sales

Recruiting in July 2007 as front office manager, then promoted as Hotel Manager. In charge of all the sales activites for the Hôtel Keppler and its sister hotel, Hôtel François 1er ****.Opened in August 2007: part of the opening team.
	SALES SKILLS.
	Managing the revenue for both properties and  managing both reservations team.
	Creation of the rate structure: BAR, Consortia, TO & Wholesalers. 
	New sales & marketing partnerships: Kiwi Collection, Tablet, Mr&Mrs Smith, Tablet… 
	Sales calls : France, UK, USA, Brazil & Canada
	OPERATIONS SKILLS
	Suppliers follow up, general accounts, bank accounts, Human Resources.
	Reporting to general management, owners.
	Guest relations, qualities process (Trip Advisor Awards 2010-2011-2012).
	Management of 24 staff members.

Hotel Keppler

Hotel Manager

Check-in, Check-Out, Reservations (Website, merchant sites, individuals and groups), concierge, debitors, cashier, commissions, full autonomy, managed his own shift, night manager punctually, assist the front office manager.

Francois Gelly