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Franco. Banfi
Commercial director and offer
Franco Banfi, based in Shanghai, has an extensive professional background in the sporting goods industry. Currently serving as the Commercial Director & Offer at Decathlon USA, he brings a wealth of experience to the role. Prior to this position, Franco held the CEO role at DMI Decathlon China and also served as the Commercial Director at Decathlon China. Additionally, he was the Pole Brands Manager at Decathlon China. With his diverse experience across different roles in the industry, Franco Banfi has proven himself to be a valuable asset in the sporting goods sector.