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Francisco Pecorella
Director en Deloitte Digital (Estrategia y Experiencia de Clientes, Transformación Digital, Diseño y Construcción de Productos y Servicios Digitales)
Francisco Pecorella is the Director of Customer Strategy & Applied Design at Deloitte Digital. In this role, he leads a team focused on enhancing customer experiences through strategic insights and innovative design. This division aims to transform how businesses engage with their customers by leveraging human-centered design principles and data-driven strategies.
Pecorella's expertise lies in developing and implementing customer-centric solutions that not only meet business objectives but also resonate with consumers on a personal level. Under his leadership, the team works on various projects that involve creating new digital business models and experiences that drive growth and engagement for clients across different industries.
Deloitte Digital, where Pecorella works, emphasizes the importance of understanding customer behavior and motivations to design effective marketing strategies and experiences. This approach is integral to their mission of helping organizations navigate the complexities of the digital landscape while fostering long-term customer relationships.1234
