Francine Werdinger

Francine Werdinger is a seasoned Marketing and Brand leader with an impressive background in companies like United Airlines, IBM, Ecolab, and Sealed Air Corporation.

Her expertise spans strategy development, new product innovation, and messaging targeted towards both B2B and B2C audiences.

Noteworthy accomplishments include leading successful branding projects that enhanced customer satisfaction at United Airlines and launching new brand positioning at Sealed Air Corporation across various industries.

Francine has a strong passion for customer experience, design, and global marketing, with a multilingual proficiency in French.

She actively contributes to the American Marketing Association's Branding Committee and volunteers as a Pro Bono Marketing Consultant with Business Volunteer for the Arts.

Her academic background includes a BA from the University of Michigan, complementing her extensive professional experience.

Francine's specialties encompass a global outlook, agency management, brand identity, market strategy, cross-functional team leadership, market research, and new product development.

With roles such as Director of Brand and Communications at cleverbridge and previous positions at Nalco Water, Sealed Air Corporation, IBM, and United Airlines, Francine Werdinger stands out as a dynamic and accomplished professional in the field of marketing and branding.