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Francesc Serra
Display and retargeting manager bei SWAROVSKI
Professional Background
Francesc Serra boasts a dynamic career in digital marketing and programmatic advertising, with extensive experience in various roles across renowned organizations. He is currently leveraging his expertise as a Display and Retargeting Manager at SWAROVSKI, where he is responsible for optimizing online advertising strategies that engage customers and drive conversions. His proficiency in display marketing not only enhances the brand's visibility but also builds meaningful connections with its audience, reinforcing SWAROVSKI's esteemed position in the luxury retail market.
Previously, Francesc held several key positions that have honed his skills in programmatic advertising. Notably, as the Programmatic Yield Manager at Doodle AG, he effectively strategized yield optimization to enhance the company's advertising revenues. Before his tenure at Doodle AG, he excelled as a Senior Programmatic Specialist at Publicitas AG, where he managed sophisticated programmatic campaigns designed to meet diverse client needs.
Francesc's journey in the digital advertising space began at Miniclip, where he served as a Programmatic Specialist. His work involved managing programmatic campaigns that merged creativity with data-driven insights, ultimately contributing to Miniclip’s growth in the online gaming industry. This foundational experience equipped him with invaluable knowledge that he carried forward into subsequent roles.
Earlier in his career, Francesc gained significant experience in the tech and marketing sectors, having served as a Technical Account Assistant Manager at Improve Digital. This role required him to develop strong client relationships while ensuring technical support optimized the overall user experience for programmatic campaigns. His time at L’Oréal Spain included various positions—first as an Assistant in the Dermo-Expertise marketing department, and then as part of the Risk Department at Deutsche Leasing Group. These roles developed Francesc's understanding of market trends and consumer behavior, establishing a robust foundation for his future endeavors in digital marketing and programmatic advertising.
Education and Achievements
Francesc Serra pursued his education at two prestigious institutions, which played a pivotal role in shaping his career. He studied at Esade, renowned for its focus on business, management, and law, where he acquired key knowledge in marketing principles and practices. His education further advanced at the Gies College of Business, University of Illinois Urbana-Champaign, where he studied advanced business concepts essential for navigating the complexities of the global business landscape.
Through his varied career, Francesc has developed a unique skill set that includes digital marketing strategies, programmatic advertising, yield optimization, and client management. He has been instrumental in driving advertising performance and success metrics for every organization he has worked with, building a reputation as a results-oriented professional in the digital space.
Notable Achievements
Francesc’s notable achievements in the industry may be seen in his ability to drive significant growth in advertising revenues for previous employers through meticulous planning and execution of programmatic advertising strategies. His work has enabled companies to achieve higher engagement rates and improved return on investment (ROI) across digital channels. Some prominent accomplishments include:
- Leading impactful digital marketing campaigns that have enhanced brand awareness and visibility for top brands.
- Successfully implementing yield management strategies that boosted ad revenues for Doodle AG, demonstrating Francesc's ability to translate complex data into actionable insights.
- Playing a key role in client relationship management, maximizing the effectiveness of programmatic advertising initiatives, and ensuring that key performance indicators were met or exceeded.
- Contributing to cross-departmental collaborations while working in marketing roles at L’Oréal Spain, providing a holistic view of consumer engagement and brand strategy.
Francesc Serra is consistently dedicated to staying at the forefront of digital marketing trends, which enables him to effectively adapt to the ever-evolving nature of both advertising technologies and consumer preferences. With a foundation rooted in strong educational credentials and a career rich with diverse professional experiences, Francesc emerges as a thought leader in the fields of display advertising and programmatic marketing.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.