Nick Kaplan

Nick Kaplan is the Director of Programmatic at SHE Media, a leading lifestyle media company. He has been with SHE Media since October 2019 and has played a significant role in exploring innovative revenue streams, such as the monetization of organic social embeds within articles, which has proven to be a successful strategy for generating additional revenue without compromising existing inventory.12

Kaplan's background includes extensive experience in programmatic advertising and supply chain management, having worked in the digital media and supply chain industries since 2010. He began his career as a Supply Chain Consultant and has developed a strong expertise in leveraging technology for advertising solutions.34

He is based in New York, NY, and holds a degree from Rider University.35 Kaplan's approach to programmatic advertising emphasizes contextual targeting, especially in light of the evolving landscape of digital marketing and the decline of third-party cookies.2