Forrest Herlick

Forrest Herlick is a Growth Marketing Manager at Paragon, a software integration platform that helps engineering teams build integrations quickly.1 He holds a Bachelor of Commerce (B.Com.) degree from Queen's University3 and is based in Canada.2

Professional Role: At Paragon, Herlick is responsible for driving marketing strategies, particularly focusing on reaching technical professionals like developers, product managers, and startup founders.1 He has been instrumental in exploring innovative marketing channels, notably expanding beyond traditional platforms like LinkedIn and Google Ads.1

Marketing Expertise: Herlick is known for his digital marketing skills and has experience in finding creative ways to reach hard-to-target technical audiences. For instance, he successfully leveraged TLDR newsletters to connect with engineers who are not active on social media.1 His marketing approach emphasizes:

• Content relevance
• Audience alignment
• Strategic channel testing

Background:

• Education: Bachelor of Commerce from Queen's University
• Current Position: Growth Marketing Manager at Paragon
• Location: Canada
• Professional Network: 500+ connections on LinkedIn2

Herlick has been recognized for his innovative approach to marketing, particularly in helping Paragon reach its target audience of technical professionals through non-traditional channels.1