Folke Engholm

Folke Engholm is the Founder and CEO of Viral Access, a leading AI-driven social marketing agency based in Asia. Established in 2013 in Shenzhen, China, Viral Access specializes in connecting brands with over 12 million influencers across various platforms, primarily focusing on micro-influencer marketing. Engholm has been instrumental in shaping the influencer marketing landscape in Asia, particularly through innovative strategies that leverage the power of micro-influencers to enhance brand visibility and engagement.125

Background and Education

Engholm holds a Master's degree in International Business from Bond University, Australia, with a focus on Chinese business and negotiation. He also attended Tsinghua University, one of China's top universities, on a scholarship. His educational background equips him with a deep understanding of both Western and Chinese markets, which he effectively applies in his entrepreneurial ventures.12

Professional Experience

Before founding Viral Access, Engholm gained valuable experience in various roles:

• Brand Manager at MnO International AB (2004-2006), where he focused on building brands in the fashion and accessories sector.
• Involved in sales and trading at Hagströmer & Qviberg (2000-2003).
• He also launched several successful projects in Sweden before moving to China.12

Influence and Vision

Engholm is recognized for his role in the success of the Daniel Wellington brand in Asia, where he applied innovative influencer marketing strategies that significantly boosted brand recognition and sales. He emphasizes the importance of personalized communication through micro-influencers, advocating for their ability to create authentic connections with audiences.234

Engholm is also known for his commitment to corporate social responsibility and efficient organizational structures. He actively participates as a keynote speaker at industry conferences, sharing insights on influencer marketing and its evolving dynamics.12