Folke Engholm

Folke Engholm is the Founder and CEO of Viral Access, a prominent AI-driven social marketing agency based in Asia. Established in 2013, Viral Access specializes in connecting brands with over 12 million influencers, primarily focusing on micro-influencer marketing strategies. Engholm has over a decade of experience in launching and scaling innovative businesses across various sectors, including fashion, lifestyle, and e-commerce.12

Education and Background

Engholm holds a Master's degree in International Business from Bond University in Australia, with a focus on Chinese business and negotiation. He also attended Tsinghua University, one of China's top universities, as part of his studies. His educational background includes multiple bachelor's degrees in history and business administration from institutions such as the Universitat de Barcelona and Södertörn University.1

Professional Experience

Before founding Viral Access, Engholm worked as a Brand Manager at MnO International AB and held roles in sales and trading. His entrepreneurial journey has been marked by a commitment to leveraging influencer marketing to enhance brand visibility and drive sales.123

Contributions to Marketing

Engholm is recognized for his insights into micro-influencer marketing, emphasizing its effectiveness in achieving high engagement rates through personalized communication. He has shared his expertise at various conferences, advocating for the strategic use of micro-influencers to maintain brand relevance in the digital age.24

Personal Interests

In addition to his professional endeavors, Engholm is passionate about tennis and corporate social responsibility. He believes in fostering efficient organizational structures and prioritizing speed over perfection in business operations.1