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    Florian Richter

    Founder & CEO at Muddy Machines

    Florian Richter is an entrepreneur and business leader with extensive experience in various industries.1 He is the Founder and CEO of Muddy Machines, a robotics company focused on agricultural automation that he established in June 2020.12

    Career Highlights

    • Muddy Machines: Founded in 2020, this company aims to solve labor shortages in agriculture through precision harvesting robotics.12
    • Previous Roles:
      • Founder & CEO of EVERYSTAY LTD (2016-2020)
      • Director of Business Development at Bookatable (2013-2016)
      • Managing Director UK at SumUp (2012-2013)
      • Chief Marketing Officer at Beauty Trend Holding GmbH and GlossyBox UK (2011-2012)
      • Relationship Manager at Google (2008-2009)1

    Education

    Richter holds a Diplomkaufmann (equivalent to a Master's degree) in Business from WHU – Otto Beisheim School of Management.1

    Entrepreneurial Journey

    Richter has been involved in various startup accelerators and programs, including:

    • THRIVE VIII Cohort Member
    • Hectar Accelerator S2 Member
    • Entrepreneur First EF LD14 Cohort Member1

    His work with Muddy Machines has gained recognition in the agricultural technology sector, including participation in the British Farming Awards.3

    Highlights

    The Future of Agriculture is Robots - Florian Richter (E23)

    Related Questions

    What inspired Florian Richter to start Muddy Machines?
    What are the main goals of Muddy Machines?
    How has Florian Richter's experience at SumUp influenced his leadership at Muddy Machines?
    What challenges has Florian Richter faced as the CEO of Muddy Machines?
    How does Muddy Machines' technology work in precision agriculture?