Florian Messner-Schmitt

Florian Messner-Schmitt is a dedicated entrepreneur and leader with over a decade of experience in mobility and logistics. In his role at Deutsche Bahn, he drives corporate entrepreneurship to spur innovative initiatives from the ground up. For the past three years, Florian and his team have been instrumental in identifying, validating, and cultivating new products and business concepts in collaboration with employees and various business units. His passion lies in nurturing a strong and capable team while empowering talented individuals within his sphere. Florian has actively contributed to numerous digital transformation endeavors at Deutsche Bahn, including the establishment of Deutsche Bahn Digital Ventures, innovation ecosystems, and the introduction of air & ocean freight marketplaces. Additionally, outside his corporate responsibilities, Florian has embarked on his entrepreneurial venture, ROUTINERY, a platform focused on developing and expanding premium skincare brands. Neobömi, the first brand under this initiative, is being scaled through multiple channels such as pharmacies, Amazon, and an exclusive online store. With a broad spectrum of interests ranging from leadership and entrepreneurship to corporate innovation, digital transformation, disruption, skincare brands, omni-channel sales, and growth strategies, Florian finds inspiration in diverse subjects.