Florian Adamski

Florian Adamski is the CEO of Omnicom Media Group (OMG), a global leader in media and advertising services. He has been in this role since November 2021, bringing with him extensive experience in the media industry, having spent over 25 years in various capacities within Omnicom.

Career Overview

• Current Position: CEO of Omnicom Media Group since November 2021.

• Previous Roles:

  • CEO of OMD Worldwide from 2017 to November 2021, where he focused on media strategy and client relationships.
  • CEO of Omnicom Media Group Germany from 2015 to 2017, overseeing operations and strategic initiatives in that region.

Adamski is known for his strategic vision, which emphasizes agility and innovation in a rapidly evolving media landscape. He has been instrumental in implementing the "Agency as a Platform" model at OMG, aimed at providing clients with flexible, integrated solutions while maintaining the distinct cultures of its various agencies.15

Leadership Philosophy

Adamski's leadership philosophy revolves around the idea that success is about learning and acting faster than the competition. He has highlighted the importance of understanding consumer behavior and adapting to changes in the media environment, especially in the context of digital transformation and data privacy concerns.24

Industry Impact

Under his leadership, OMG has focused on harnessing technology and data to enhance client outcomes, with a keen interest in integrating artificial intelligence into their operations. Adamski has expressed optimism about the future of the media industry, even amid economic uncertainties, and has advocated for a responsible approach to the use of AI in advertising.35

Adamski's insights and strategies continue to shape the direction of Omnicom Media Group as it navigates the complexities of the modern advertising landscape, positioning the company for sustained growth and innovation.