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Chris Fritsch
Consultant, speaker and writer helping to prove that CRM success is not an oxymoron
Chris Fritsch is a prominent figure in the field of Customer Relationship Management (CRM) and data quality consulting, particularly within the legal and professional services industry.12 As the founder and CRM Success Consultant at CLIENTSFirst Consulting, Fritsch has established herself as an expert in helping firms leverage technology to grow their businesses, increase adoption, drive revenue, and enhance return on investment.1
Professional Background
Chris Fritsch's career spans several decades and includes diverse experiences:
Legal Background:: Fritsch is a "recovering" attorney, having received her law degree from Emory University School of Law.13 During her time at Emory, she served as the Managing Editor of the Emory International Law Review and worked as a student and faculty technology consultant.2
Technology and Consulting:: Before founding CLIENTSFirst Consulting in 2007, Fritsch held various roles in technology and consulting:
- Legal Technologist at Martindale-Hubbell (2001-2007)
- Regional Sales Director at LexisNexis (2004-2005)
- Legal Technologist at King & Spalding (1999-2001)1
Entrepreneurship:: Prior to her legal and technology career, Fritsch owned and operated a chain of restaurants in Jacksonville, Florida.3
CLIENTSFirst Consulting
At CLIENTSFirst Consulting, Fritsch leads a team of over 100 consultants and data quality professionals.1 The company specializes in:
- CRM implementation and optimization
- Data quality management
- Business development technology consulting
They work with various CRM systems, including Salesforce, HubSpot, Microsoft Dynamics, and industry-focused solutions like InterAction, ContactEase, Legal360, and Intapp OnePlace.1
Expertise and Recognition
Fritsch is recognized for her expertise in:
- CRM and Client Intelligence
- Marketing and business development technologies
- Competitive intelligence
- eMarketing
Her contributions to the field have earned her several accolades:
- Fellow of the College of Law Practice Management (inducted in 2017)
- JD Supra Top 10 Marketing and Business Development Thought Leader (2018)
- Named a Go-To Thought Leader by the National Law Review13
Thought Leadership
Chris Fritsch is a frequent speaker, presenter, and writer on topics related to marketing, martech, and business development technology.1 She authors a leading CRM blog at CRMSuccess.net and contributes to various industry publications.3
