Fiona Stevens

Fiona Stevens is an experienced B2B SaaS marketing leader who currently serves as the Director of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growing e-commerce merchants.13

Career Background

Fiona has over 14 years of experience in marketing, having worked both in-house and agency-side across various functions including PR, SEO, and content.1 For the past eight years, she has specialized in loyalty programs for retail and e-commerce brands.1 Prior to her current role, Fiona worked at other agencies focused on SEO, PR, content, and loyalty.1

Education and Expertise

Fiona attended the University of Southampton from 2006 to 2009, where she earned a 2.1 degree in English.6 She has also completed the Marketing Week Mini MBA3, further enhancing her marketing expertise.

Role at LoyaltyLion

At LoyaltyLion, Fiona leads the marketing team and is passionate about:

• Developing effective loyalty programs that go beyond just points
• Helping e-commerce merchants increase customer lifetime value and decrease churn rates
• Implementing personalization strategies in loyalty programs
• Creating engaging content and campaigns to support e-commerce brands12

Industry Contributions

Fiona is active in sharing her knowledge and insights about loyalty programs and e-commerce marketing:

• She has spoken on webinars and podcasts, offering advice to e-commerce merchants1
• Fiona regularly shares insights about loyalty programs on LinkedIn, discussing topics such as effective loyalty emails4
• She has been featured in podcasts discussing creative ways for brands to redefine customer loyalty5

Fiona Stevens is known for her passion for e-commerce and loyalty, and her expertise in brand storytelling. She believes that marketing is the lifeblood and key growth driver for businesses.7