Fiona Lloyd

Fiona Lloyd is a prominent figure in the media and marketing industry, currently serving as the Global Brand President at Carat and the Executive Sponsor for Social Impact at dentsu Media. With over 20 years of experience, she has developed a strong background in working with global brands and managing client relationships.

Professional Background

• Current Roles:
  • Global Brand President at Carat: In this position, Fiona oversees Carat's global client and network development from London, focusing on enhancing product development and collaboration within the broader dentsu group.14
  • Exec Sponsor for Social Impact at dentsu Media: She leads initiatives aimed at integrating social impact principles into the company's operations and marketing strategies, emphasizing the importance of purpose-driven marketing in today’s business landscape.23

Vision and Impact

Fiona is committed to fostering a more sustainable and equitable society through her work. She believes that modern businesses must operate with a clear social purpose, aligning their marketing efforts with meaningful causes. This approach not only enhances brand loyalty but also addresses societal challenges such as climate change and inequality.56

Personal Insights

Fiona has articulated her belief that effective marketing should be authentic and deeply connected to social causes. She emphasizes that brands need to engage with issues genuinely rather than superficially attaching themselves to trends.26

In summary, Fiona Lloyd plays a crucial role in shaping the strategic direction of Carat and dentsu Media, focusing on social impact as a core component of business success. Her leadership reflects a growing recognition of the need for corporate responsibility in the marketing sector.