William Swayne

William Swayne, who is now known as the Global Practice President - Media at Dentsu, has a long and distinguished career within the Dentsu group. Here are some key points about his background and current role:

Career Background

• Swayne joined Dentsu in March 2000, initially managing Carat’s global Adidas account. Over the years, he has held various leadership positions, including Managing Director of Carat Hong Kong and Managing Director of Carat USA. He later became the global president of Carat.134

Previous Roles

• Since 2019, he has been serving as the Chief Client Officer within the media division of Dentsu Aegis Network.24

Current Role

• As of October 2023, Swayne has been appointed as the Global Practice President – Media, overseeing Dentsu’s global media planning and buying operations. His responsibilities include setting a vision for future-proofing Dentsu’s media capabilities, delivering implementation excellence through the Amplifi platform, and ensuring media agencies satisfy client needs for scaled growth.134

Leadership Structure

• This appointment is part of a broader global executive restructure at Dentsu, aimed at integrating service lines and enhancing client-centric approaches under the 'One Dentsu' ambition.3