Fernando Garcia is a seasoned sales professional with over 14,000 direct contacts in the industry. His expertise lies in direct and indirect sales for complex organizations, defining and executing sales strategies, and developing strategic accounts and alliances. With a hunter profile and goal-oriented mindset, Fernando has also designed and implemented new go-to-market models, created new channel ecosystems from scratch, and presented to large groups of up to 200 people. He has experience coaching and motivating sales teams, working within virtual and multicultural workgroups, and consulting on software and services for corporate and mid-market clients across various industries such as IT, telecom, utilities, manufacturing, distribution, retail, logistics, pharma, security, and defense.

Fernando holds a degree in Physics from Universidad Nacional de Educación a Distancia - U.N.E.D. He has held various roles in his career, including Key Account Executive Iberia at Infobip, Key Account Manager at Crayon, Business Development at Biocryptology, Account Manager & Partners at SAP and Allied Telesis, Sales Director & Owner at CYBERPRISES, Sales & Alliances Manager Southern Europe & LatAm at illuminate Solutions, Inc., Business Director at Genpact, Channel Partner Manager at SAP, Hosting Channel Business Manager at Oracle, Start-Up Account Manager at Oracle, and Sales & Marketing Manager Iberia at Landis ICT (nowadays Westcon - Comstor).