Laura Casanova

Laura Casanova is a pioneering brand and creative strategist with a knack for merging form and function in technology to craft innovative strategies driving brand growth.

She excels in brand definition, differentiation, strategic branding, nomenclature, and storytelling to create impactful customer experiences.

With a background in fashion and editorial, Laura draws from diverse influences and keeps abreast of emerging technologies like generative AI to spark creativity and transform businesses into standout brands.

Her leadership in the tech industry spans over a decade, where she guides teams in developing groundbreaking creative solutions across various mediums, consistently pushing boundaries and redefining industry categories.

Laura Casanova currently leads AppFolio's Brand and Creative Studio in Santa Barbara, California, where she continues to drive innovative branding strategies.

Her educational background includes studying Graphic Design, Graphic Design, and Art History at Western Kentucky University, and pursuing an MFA in Visual Communication at California State University, Northridge.

Laura has held various significant roles in renowned organizations such as VP of Brand, Senior Director of Creative, and Director of Creative at AppFolio, as well as VP of Creative at Ontraport.

Prior to these roles, she served as a Creative Director at ShopKeep, Art Director at Alo Yoga, and contributed her expertise in creative consulting and graphic design to multiple organizations.

Laura Casanova has a rich professional history, having founded Spellworks and contributed her talents to companies like AETHER Apparel, Horny Toad, RB of McD, and FLUX Branding among others.

She is a seasoned professional who constantly pushes the boundaries of creativity and innovation in the branding and creative industry.