Femke van Schoonhoven

Femke van Schoonhoven is a prominent figure in the product design industry, currently serving as the Head of Design for Members at Gusto.2 Here's an overview of her career and accomplishments:

Professional Experience

Femke has had an impressive career trajectory in the tech industry:

• Current Role: She joined Gusto in October 2022 as a Design Manager for App Ecosystem and was promoted to Head of Design for Members in February 2023.25

• Previous Positions: Before Gusto, Femke worked as a Senior Product Designer at Wealthsimple and held various product design roles at Uber and Uber Eats.2

Expertise and Focus

Femke specializes in:

• Product design
• User experience (UX) design
• User research
• Design strategy
• Design leadership

She is known for her ability to tackle complex problem-solving, engage in strategic conversations, and provide empathetic leadership.1

Side Projects and Community Involvement

Femke is deeply committed to design education and community building:

• YouTube Channel: Since 2019, she has been creating content on product design, reaching over 50,000 subscribers.1

• Design Life Podcast: Co-host of a podcast about design and side projects for motivated creators.1

• Design Community: Runs a private design community offering livestreams, masterminds, and networking opportunities.3

Location and Personal Brand

Femke currently resides in Victoria, British Columbia, Canada.2 She maintains an active online presence:

• Her personal website: femke.design
• Twitter handle: @femkesvs
• LinkedIn: femke-van-schoonhoven-9a19886a

Femke describes herself as a "design lead, educator and mentor" who aims to help designers advocate for their ideas, influence their teams, and advance their product design careers.4